Lines spilled out the door and down the sidewalk on Wednesday morning, starting at 6 a.m. when the new Duck Donuts store opened its doors to the public.

Located in the Morganton Park South shopping center near Lowe’s Foods, the popular franchise has attracted a cult following over the summer with local donut lovers eagerly anticipating opening day. On Tuesday, the shop held a soft opening fundraiser to benefit the Boys and Girls Club of the Sandhills.

Founded by Russell DiGilio, in 2006, he took the idea and name from Duck, N.C., where his family vacationed for many years.

“We love to create donuts, and we love to create smiles!” DiGilio said on the Duck Donut website. “Our many fans tell us we are on the right track, and while there may be other donuts out there — we feel we’ve found a pretty special combination.”

The new store in Moore County is a franchise store owned by Beaver Creek Foods. Last October, the company opened a Duck Donuts franchise in Fayetteville.

“We had lines out the building and around the corner,” said Shawna Register, Beaver Creek’s marketing and catering specialist. “We wanted to bring something here that we didn’t have much of and it is different.”

What Duck Donuts offers is a new concept on a familiar treat. Each donut is fried fresh and the customer personalizes their choice by selecting the glaze, toppings and drizzle flavors.

Featured seasonal fare includes donut flavors like s’mores, French toast, and cinnamon bun donuts. Or you can pick the regular made-to-order vanilla donut which can be topped with a nearly endless variety of flavor combinations. A few fan favorites include maple icing with chopped bacon, chocolate icing with vanilla drizzle, blueberry icing with powdered sugar, and peanut butter icing with a raspberry drizzle.

The new Morganton Park South location offers a small cafe area for seating but the shop is primarily designed for take-out business. In addition to donuts, the shop sells espresso and lattes and other specialty coffee drinks.

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RAYWEST DESIGNBUILD built the new Duck Donuts store in Moore County located at 1756 Old Morganton Rd Unit 302, Southern Pines, NC 28387.